Senior Buyer, Search
$60,000–$65,000 year
On-siteToronto, Ontario, Canada
Job Summary
Develop and execute performance-driven paid search strategies to support client business objectives, leading campaign planning, execution, optimization, and reporting across major accounts. Manage campaign budgets, pacing, and forecasting while maintaining billing accuracy and identifying opportunities for testing, automation, and new platform features. Analyze performance data to provide strategic recommendations that improve results and meet quantifiable goals. Build strong client relationships as a trusted advisor on search strategy, communicate budget delivery and risks, and mentor junior team members in best practices. Maintain expertise in client businesses, competitive landscapes, and industry trends while championing continuous learning across the performance media team.
Required Qualifications
- Post-secondary education in Marketing, Advertising, Business, Media, or a related field
- 4+ years of experience managing paid search campaigns
- Advanced experience with Google Ads
- Advanced experience with Microsoft Advertising
- Advanced experience with GA4
- Advanced experience with performance reporting tools
- Strong understanding of Paid Search
- Strong understanding of Paid Social
- Strong understanding of Display
- Strong understanding of Programmatic
- Proven ability to manage large budgets
- Proven ability to deliver results
- Proven ability to provide strategic recommendations
- Advanced Excel skills
- Advanced PowerPoint skills
- Strong analytical abilities
- Strong presentation abilities
- Excellent communication skills
- Excellent organizational skills
- Excellent stakeholder management skills
- Google Ads certification
Desired Qualifications
- Experience in an agency environment
- Microsoft Advertising certification
- Strong understanding of broader digital media channels
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