Senior Business Process Analyst - Product Management and Marketing
$74,817–$118,211 year
On-siteMarkham, Ontario, Canada
Job Summary
Analyze business processes, customer journeys, and operational workflows to identify improvement opportunities and drive innovation. Facilitate workshops, stakeholder meetings, and executive presentations while managing relationships across Operations, Marketing, Sales, and IT teams. Lead process improvement initiatives focused on efficiency and customer satisfaction, developing future-state designs and monitoring performance through KPI tracking. Partner with business leaders to prioritize new product opportunities, support go-to-market planning, and develop business cases and value propositions. Create process documentation, SOPs, and governance frameworks, providing training and change management support for new technologies. Present data-driven recommendations to leadership teams and collaborate with cross-functional groups to implement initiatives that minimize operational disruption and support revenue growth.
Required Qualifications
- BBA or equivalent post-secondary education
- 10+ years of experience in business process analysis and mapping or a related role supporting Product/Marketing
- Proven ability 5+ years in process re-engineering, process mapping and customer journey mapping
- Strong understanding of Product Management principles, product lifecycle management, and customer-centric design
- Knowledge of Product Marketing concepts including market segmentation, competitive analysis, product positioning, and go-to-market planning
- Experience conducting customer journey mapping, analysis, and service design initiatives
- Strong analytical and problem-solving skills
- Proficiency with process mapping and analytical tools (Visio, Excel, SQL, Tableau, Power BI)
- Experience using Lean, Six Sigma, Agile, Design Thinking, or other continuous improvement methodologies
- Ability to assess operational, customer, financial, and product impacts of business decisions
- Strong business case development and presentation skills
- Excellent communication, stakeholder management, facilitation, and influencing skills
- Ability to work effectively across all organizational levels
- Strong organizational, project management, and prioritization skills
- Experience managing multiple initiatives simultaneously within a fast-paced environment
- Advanced knowledge of Microsoft Office Applications, including Excel and Power BI
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