Senior Business Marketeer
On-siteVilvoorde, Flanders, Belgium
Job Summary
Manage the central marketing budget through daily tracking, forecasting, and efficient allocation across channels and projects. Lead qualitative and quantitative market research initiatives, translating insights into concrete strategic actions. Build a measurable framework for campaign ROI while overseeing the valorization of internal media inventory and strategic partnerships. Professionalize the management of media-related barter deals, negotiating fair value-for-value exchanges and documenting agreements. Serve as the primary contact for key strategic partners, including Telenet and Ads & Data, to identify synergies and optimize first-party data utilization. Screen marketing and licensing contracts for financial and legal risks, ensuring accurate royalty payments.
Required Qualifications
- 5+ years experience in a business-oriented marketing role
- Strong analytical profile
- Experience with budget management and financial reporting in a marketing or media context
- Affinity with media, content platforms, and the Flemish media landscape
- Sense for negotiating and commercial cooperation (barters, co-marketing, partnerships)
- Knowledge of or interest in contract management, licenses, and business development
- Sharp business mindset combined with a pragmatic, collaborative approach
- Fluent Dutch and English
- Ability to set up market research projects from briefing to delivery
- Ability to analyze results and translate insights into concrete actions for marketing strategy
- Ability to manage the central marketing budget
- Ability to perform daily follow-up, correct forecasting, and efficient allocation across channels and projects
- Ability to build a measurable framework for calculating ROI of all marketing campaigns
- Ability to manage valorization of internal media space inventory
- Ability to professionalize the management of all media-related barter deals
- Ability to negotiate fair value-for-value relationships
- Ability to document agreements and ensure barter deals deliver value
- Ability to act as the central marketing contact point for key strategic partners
- Ability to actively seek synergy and monitor joint budgets and contractual obligations
- Ability to translate common objectives into new or improved cooperation forms
- Ability to monitor the value of first-party data
- Ability to screen marketing and license contracts for financial and legal risks
- Ability to control royalty payments and license deals
- Ability to read fine print that others miss
Desired Qualifications
- Experience at a media agency, media partner, advertiser, or media group
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.