Senior Business Data Analyst - Ad Operation
$75,100–$126,325 year
RemoteUnited States
United StatesRemoteFull Time$75,100–$126,325 yearSenior LevelBachelors DegreeLarge
Full TimeSenior LevelBachelors DegreeLarge
Job Summary
Senior Data Analyst for ad operations responsible for monitoring and optimizing digital advertising campaigns on the Arity marketing platform. Collaborates with AdOps, Product, and Data Science to identify insights from data, design A/B and multivariate experiments, and translate business problems into ML-driven solutions. Plays a key role in evolving from manual campaign management to automated, intelligence-driven optimization systems, including budget allocation and bidding adjustments; leverages SQL, Python, and ML concepts to drive measurable improvements across programmatic campaigns.
Required Qualifications
- Bachelor’s degree
- 4+ years of experience in data analysis, campaign optimization, or programmatic advertising
- Strong proficiency in SQL and Python for large-scale data analysis
- Solid understanding of programmatic advertising ecosystem and KPIs (CPM, CPC, win rate, CPA, ROAS)
- Experience designing and analyzing experiments (A/B testing, causal inference methods)
- Strong problem-solving and analytical thinking skills with a focus on driving measurable outcomes
- Ability to communicate insights effectively to both technical and non-technical stakeholders
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