Senior Brand Strategy and Planning Manager
HybridLondon, England, United Kingdom
Job Summary
Drive Free Soul's brand positioning and marketing calendar, shaping activation across social and retail channels to activate scale. Synthesize consumer insight, CRM data, and competitor moves to set marketing objectives and optimize commercial results. Own brand tracking and reporting, analyzing awareness against key rivals to recommend strategic adjustments. Lead the "Designed By Her" research interface to sharpen the planning rhythm and campaign direction. Manage marketing budget allocation and build the leadership dashboard monitoring performance and learning. Partner with Innovation on product expansion and champion the science board to build consumer trust.
Required Qualifications
- Minimum of 5 years in brand management or marketing strategy
- Experience owning a marketing calendar
- Proven ability to translate insight into action
- Strong understanding of how the marketing funnel and audience personas work in DTC
- Experience running or coordinating cross-functional planning
- Comfortable being a strategic voice: presenting to senior stakeholders and defending recommendations with evidence
- A natural connector of dots: consumer insight, competitor movement, cultural moments and commercial priority all inform your thinking
Desired Qualifications
- Ideally within a fast-paced direct-to-consumer brand
- Experience with experience owning a marketing calendar
- A strategic thinker and planner who also loves to get into the detail
- A strong consumer voice, someone who loves to get under the skin of what drives behaviour
- Curious, commercially aware, and always looking to understand, learn and optimise
- A clear and confident communicator in presenting, discussion, data and summaries
- Someone who brings people with them, you know how to align a room around a vision and direction
- Obsessed with culture, trends, and what's next, but grounded enough to know when and how to act
- Comfortable making a confident call without a perfect data set, leaning on experience and instinct
- Ready to take ownership in a high-impact role where your direction will genuinely shape the brand
- Positive, energetic, and open to feedback - you see setbacks as a chance to learn, not a failure
- Proud of what you do, seeing things through from concept to completion
- Passionate about building brand equity that lasts, while driving business growth today
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