Senior Brand Marketing Manager (DTC Growth) - 60786199464
On-site · Remote, Oregon, United States
Job Summary
Senior Brand Marketing Manager to lead DTC growth through integrated campaign planning, lifecycle marketing, email, organic social, influencer & affiliate partnerships, and agency management. Responsibilities include owning annual promotional calendars, defining messaging and positioning, coordinating multi-channel campaigns across email, organic social (Instagram, Facebook, YouTube), paid media, influencer programs, and ecommerce content; driving revenue growth through lifecycle marketing, retention programs, segmentation, and performance analytics; partnering with technical resources to optimize landing pages and product launches; building and scaling creator-driven growth initiatives; maintaining brand stewardship across channels; and translating data into actionable improvements. The role requires data-driven decision making, strategic ownership of campaigns, and the ability to work autonomously in a remote environment.
Required Qualifications
- 4–6+ years of experience in DTC Marketing, Brand Marketing, Growth Marketing, Ecommerce Marketing, or Lifecycle Marketing
- Experience owning marketing channels and revenue outcomes for a consumer brand
- Hands-on experience with Klaviyo or similar lifecycle marketing platforms
- Strong understanding of ecommerce and consumer marketing
- Experience managing agencies and external partners
- Proven ability to develop and execute integrated marketing campaigns
- Strong analytical and reporting skills
- Excellent written and verbal English communication skills
- Ability to work independently and prioritize effectively
- Preferred: Experience with Shopify-based brands
- Experience building influencer or affiliate programs
- Experience in outdoor, lifestyle, sporting goods, recreation, or consumer products industries
- Familiarity with Google Analytics and ecommerce reporting platforms
- Basic design proficiency in Canva or Adobe Creative Suite
- Experience scaling DTC revenue channels
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