Senior brand manager

Lead brand campaign strategy from concept through activation, developing concepts that build cumulative brand recognition and partnering with product marketing for integrated go-to-market efforts. Activate the brand across the full customer and employee journey, ensuring consistent quality in onboarding, all-hands, and internal communications. Own the internal WRITER instance as the operational backbone for brand operations, encoding voice and guidelines into brand skills to scale high-quality output. Work with product and design to embed brand identity within the platform experience, while managing the external brand agency by setting briefs and driving delivery. Define key brand metrics to protect awareness and perception, conducting competitive research to sharpen strategy. Build and maintain the Brand Central repository as a scalable source of truth for assets and guidelines, championing adoption across the organization.