Senior Brand Manager- Stella Rosa
$120,000–$130,000 year
On-siteLos Angeles, California, United States
Job Summary
Build annual business plans, positioning strategies, and cutting-edge programming to expand market share for Stella Rosa and other portfolio brands. Lead the brand marketing team while collaborating with sales, digital, trade, and events functions to execute 360-degree campaigns. Analyze syndicated data and consumer trends to optimize advertising, social content, and point-of-sale initiatives. Manage pricing, promotion, and packaging strategies alongside trade and shopper marketing programs. Mentor designers and ABM staff to ensure alignment with business objectives. Maintain key DAM tools and websites while writing copy for sell sheets and tech notes.
Required Qualifications
- A four-year college degree and/or equivalent work experience
- 7+ years of wine and spirits industry experience
- 3+ years of people management experience
- Understanding of design in brand marketing, with a focus on brand identify
- Excellent written and verbal communication skills
- Naturally detail-oriented and meticulous in nature
- Strong time-management skills and an ability to organize and coordinate multiple concurrent projects
- Strong ability to follow up and give clear feedback if needed
- Ability to interact and collaborate with all functional levels and business areas
- Strong relational skills and ability to anticipate needs
- Comfortable working in an in-person and mobile, interactive environment
- Flexible team player, willing to adapt to changes and unafraid of challenges
- Ability to maintain confidentiality of sensitive information related to the company
- High level of emotional intelligence and ability to navigate complex situations
- Self-starter, able to work in a space of ambiguity and evolving role and solutions oriented
- Problem solver, resourceful, and able to find solutions independently
- Competent with all reporting systems, Microsoft Office, Asana, Adobe Creative Suite
Desired Qualifications
- Wine knowledge a plus
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