Senior Brand Manager Role

Lead brand strategy, private label development, and category differentiation within the merchandising portfolio. Use consumer insights, market research, and sales data to identify opportunities for innovation, product expansion, and enhanced customer relevance. Collaborate with Marketing on packaging, storytelling, seasonal campaigns, and promotional strategies reflecting brand values. Support merchandising teams in optimizing product selection, presentation, and in-store experience in alignment with brand standards. Establish and maintain brand guidelines for merchandising-led categories, ensuring consistency in quality, messaging, and customer perception. Evaluate vendor proposals and product opportunities through a brand lens to ensure alignment with customer expectations and category vision. Track KPIs related to brand performance, category penetration, customer engagement, and private label sales. Share industry best practices and strategic recommendations to elevate merchandising innovation and operational efficiency. Collaborate cross-functionally with Store Operations, Marketing, Supply Chain, and Compliance to ensure seamless execution of initiatives. Perform other duties as assigned by management.