SENIOR BRAND MANAGER
$140,000–$160,000 year
On-siteColorado, United States
Job Summary
Own the end-to-end launch of prepared foods brands from concept through shelf, defining where to play, building the business case, and making go/no-go recommendations. Lead cross-functional teams and agencies to develop strategy, packaging, and sell-in materials, driving decisions directly to the Head of Marketing for Branded Products. Manage the full brand architecture pipeline, including extending existing brands and creating new ones, while ensuring clear guardrails for the Principe portfolio. Translate consumer insights into differentiated concepts and defend your point of view in front of executives, Category Development, and Operations.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 6+ years of progressive brand management or marketing experience in consumer packaged goods
- Experience owning a brand or a business
- Track record taking products from concept all the way through in-market execution
- Ability to lead cross-functional teams and agencies without direct authority
- Working fluency across consumer research, packaging development, commercial execution, and business case and P&L principles
- Ability to turn a consumer insight into a differentiated concept and explain, out loud, why it wins
- Communication that holds up in front of executives
- Willingness and ability to travel as business needs dictate
Desired Qualifications
- Formal brand management training at a blue-chip CPG organization (P&G, General Mills, Conagra, or equivalent)
- Food, protein, frozen, or prepared foods experience
- Experience standing up an innovation process, not just running one that already existed
- Foodservice or private label exposure
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