Senior Brand Manager
On-siteBangkok, Bangkok, Thailand
Job Summary
Lead the development and execution of growth plans for the Vodka & Tequila portfolio across Southeast Asia, translating consumer insights and pack-price architecture recommendations into high-impact marketing programs. Drive brand growth by monitoring performance metrics such as NSV, ROI, volume, and market share, while identifying opportunities and recommending corrective actions. Manage end-to-end campaign implementation across SEA markets, adapting global assets for local relevance and ensuring consistent execution of launches, activations, and promotional initiatives. Partner with Commercial and BU Marketing teams to align strategies with business priorities, support customer activation programs, and coordinate cross-functional efforts for innovation launches and premiumisation plans. Track campaign effectiveness, drive post-campaign evaluations, and share best practices to continuously improve marketing effectiveness.
Required Qualifications
- Lead the development and execution of growth plans for the vibrant Vodka & Tequila portfolio across Southeast Asia
- Translate consumer insights, pack-price architecture recommendations and category priorities into high-impact marketing programs
- Drive growth of assigned brands through effective planning and execution
- Monitor brand performance including NSV, ROI, Volume, market share and equity metrics
- Identify growth opportunities and recommend corrective actions where necessary
- Deliver annual brand growth plans aligned to category priorities
- Lead end-to-end implementation of campaigns across SEA markets
- Ensure campaigns are executed with excellence, consistency and speed
- Adapt global assets for local relevance while preserving brand positioning
- Manage launch plans, activations and promotional initiatives
- Partner with Commercial and BU Marketing teams to translate strategies into executable plans
- Support customer activation programs and key business priorities
- Ensure marketing activities align with commercial objectives and market dynamics
- Lead execution of innovation launches and portfolio initiatives
- Coordinate cross-functional teams to ensure successful commercialization
- Support deployment of pack-price architecture initiatives and premiumisation plans
- Track campaign effectiveness and brand performance metrics
- Drive post-campaign evaluations and learning agendas
- Share best practices and successful activations across SEA markets
- Contribute to continuous improvement of marketing effectiveness
- Flexibility to manage wellbeing and balance priorities
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