Senior Brand Manager, Growth & Innovation
HybridMiami, Florida, United States
Job Summary
Senior Brand Manager, Growth & Innovation to join Frida's Brand team. Responsible for driving both current business performance and future portfolio growth by leveraging consumer insights, market and competitive intelligence, business analytics and category expertise to uncover white space opportunities, develop an innovation pipeline, strengthen brand performance, and lead commercialization efforts. Responsibilities include growth strategy and opportunity identification, brand and portfolio management, and an 1–3 year innovation pipeline with cross-functional collaboration across Sales, Consumer Insights, Finance, Marketing, R&D, Engineering, Product Development and Design. Requires developing business cases, market sizing, revenue forecasts, pricing and go-to-market strategies, and establishing post-launch measurement frameworks. Education and experience include a Bachelor's degree (MBA preferred), 5–7+ years in Brand Management/Innovation, and strong analytical, storytelling and cross-functional collaboration skills.
Required Qualifications
- Bachelor's Degree in Marketing, Business or a related field required.
- MBA preferred but not required.
- 5–7+ years of progressive experience in Brand Management, Innovation, Product Marketing, Growth Strategy, or related functions, within CPG or consumer products.
- Proven ability to translate complex consumer, market research and business data into actionable recommendations and growth opportunities.
- Demonstrated experience developing growth strategies, managing brands or portfolios, portfolio management and innovation strategy, leading innovation initiatives from concept through commercialization.
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