Senior Brand Manager

Senior Brand Manager responsible for adapting a brand strategy for the company's target market; maintain brand integrity across all marketing initiatives and communications and manage a portfolio of assigned products. Duties include defining visibility standards, planograms, and POS materials; assisting sales targets by brand, channel, and region; establishing must-stock lists by channel; contributing to SKU planning and rationalization; setting annual promotion plans and budgets; collaborating with suppliers on pricing; planning and placing orders based on forecasts; identifying untapped distribution channels; negotiating budgets and promotions with suppliers; executing promotion plans and coordinating cross-functionally to ensure proper execution; measuring outcomes of ATL/BTL campaigns; developing concept sell briefs and competitive arguments; creating monthly promotion calendars; conducting shopper/consumer research; analyzing sales performance; managing dormant stock; auditing retail visibility; overseeing A&P spend; monitoring ATL spend; auditing field execution of visibility standards; developing visibility guidelines; and ensuring health and safety compliance. The role requires 5-8 years of experience and a Bachelor’s Degree. Location is Zouk Mosbeh, Keserwan, Lebanon with in-person remote option.