Senior Brand Manager – Global Brand Leadership (m/f/d)
HybridGilching, Bavaria, Germany
Job Summary
Develop and sharpen the global brand strategy and positioning, owning the brand identity, architecture, and portfolio to ensure differentiation and value appreciation. Establish a brand equity management system with clear KPIs, define a long-term brand roadmap aligned with corporate strategy, and lead global tracking, market research, and audience studies to drive decision-making. Shape a consistent brand experience across customer touchpoints, implement behavioral branding programs, and govern migrations and audits. Advise executive management on strategic branding matters while leading international agencies for high-impact execution. Evaluate competitive trends and reputation metrics to define strategic measures.
Required Qualifications
- Extensive experience in strategic brand management within an international B2B technology, aerospace, or defence environment
- University degree in Marketing, Brand Management, Psychology, or a comparable field of study
- Profound knowledge of behavioral branding
- Proven track record in successful brand positioning, architecture management, and brand equity systems
- Expertise in qualitative and quantitative market research methodologies
- Strong experience in establishing KPI-based brand management and executive reporting
- Fluent in English
- German language skills
Desired Qualifications
- Proficiency in leveraging AI-powered analysis and marketing tools
- Exceptional analytical, conceptual, and communicative skills with a strong executive presence
- Strategic thinker with a systemic perspective across marketing, sales, product management, and corporate strategy
- Exzellent storytelling skills with the ability to translate complex technologies into relevant brand messages
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