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CoupangPosted 2 weeks ago

Senior Brand Management Specialist [L5] (Car & Baby Convenience)

On-siteSeoul, Seoul, South Korea

Full TimeSenior LevelLargeE-commerce

Job Summary

Manage the Baby Convenience category end-to-end, overseeing revenue, profit, and inventory cycles. Develop mid-to-long-term category strategies and identify high-potential brands for placement, while building partnerships with brands to structure direct procurement and marketing terms. Track market pricing, negotiate supply costs, and formulate product and promotion strategies to drive profitability. Coordinate with marketing, logistics, and catalog teams to optimize operations, analyze root causes, and execute process improvements. Lead category performance (P&L) and ensure balanced alignment between vendor needs and operational standards.

Required Qualifications

  • Bachelor's degree or higher
  • Minimum 8 years of relevant experience
  • Interest in online retail business
  • MD practice experience at a distributor or brand company
  • Experience in the baby convenience category or high interest in it
  • Ability to accept change with flexible thinking
  • Positive energy to lead team engagement
  • Experience improving actual service or sales metrics through analysis and insights

Desired Qualifications

  • Experience in the baby convenience industry and customer needs
  • Practice experience in e-commerce platforms or direct procurement
  • Experience making visible results through rapid decision-making and execution
  • Experience defining and proving results with KPIs and numbers
  • Ability to find solutions and execute to the end despite unexpected problems
  • Proactivity in finding and expanding work to drive business growth

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