Senior Brand Growth & Performance Marketing Manager
$100,000–$200,000 year
On-site · Vancouver, Washington, United States
Job Summary
Senior Brand Growth & Performance Marketing Manager to lead multi-channel customer acquisition and brand expansion across Programmatic, CTV, Paid Social, and Search/Video. Responsible for building and optimizing campaigns, overseeing cross-channel media plans, budgeting, targeting, and optimization; lead measurement and analytics efforts, including attribution frameworks, incrementality testing, conversion tracking, and ROI analysis; collaborate with creative, product, and analytics teams to improve performance and audience engagement; stay ahead of trends across digital advertising and brand marketing.
Required Qualifications
- 5+ years of experience in brand growth, performance marketing, or media buying
- Proven expertise running large-scale campaigns across multiple advertising channels
- Strong understanding of attribution modeling
- Incrementality testing
- Tracking and analytics infrastructure
- Customer acquisition strategy
- Hands-on experience with major advertising platforms including Google Ads, Meta, TikTok, DSPs, and CTV platforms
- Deep analytical capabilities with experience interpreting performance metrics and making optimization decisions
- Strong communication and collaboration skills
- Ability to operate strategically while also executing tactically
- Experience scaling consumer brands across multiple acquisition channels
- Familiarity with modern measurement tools and analytics platforms
- Experience managing significant advertising budgets
- Strong understanding of creative testing and audience segmentation strategies
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.