Senior Brand Executive (niche industry)
On-siteKuala Lumpur, Kuala Lumpur, Malaysia
Job Summary
Develop and execute integrated brand and content strategies across digital, social, email, and influencer channels. Plan, create, and oversee localized copy, visuals, and video tailored for the target audience while ensuring alignment with brand voice, compliance standards, and cultural nuances. Manage content calendars, campaigns, and partnerships with influencers and affiliates, analyzing performance data to optimize engagement. Collaborate with design, CRM, and compliance teams to deliver consistent messaging. Requires 3–5 years of experience in brand or digital marketing within i-gaming, sports betting, or digital entertainment, with a strong portfolio for the Malaysian market. Fluency in English and Bahasa Malaysia is essential.
Required Qualifications
- 3–5 years in brand, content, or digital marketing, preferably within i-gaming, sports betting, or digital entertainment
- Strong portfolio showcasing creative content and campaign work for the Malaysian market
- Experience with content creation, social media management, and basic analytics tools
- Understanding of local regulations and cultural trends in i-gaming
- Excellent command of English and Bahasa Malaysia (written and spoken)
- Able to work independently in a fast-paced environment
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