Senior Brand & Communications Manager - Hairburst
$31,200,000–$31,200,000 year
HybridManchester, England, United Kingdom
Manchester, England, United KingdomHybridFull Time$31,200,000–$31,200,000 yearSenior LevelStartup
Full TimeSenior LevelStartup
Job Summary
Define Hairburst's communication across social, influencer, DTC, retail, Amazon, and international markets by translating complex hair health topics into simple, compelling messages. Become a deep expert in the customer, representing their motivations and concerns to ensure messaging reflects what audiences actually care about rather than assumptions. Shape organic social direction, content pillars, and creative frameworks while maintaining brand consistency and evolving guidelines. Work closely with growth, creative, and talent teams to identify resonating patterns, double down on high performers, and continuously improve communication through fast feedback loops.
Required Qualifications
- Exceptional copywriting and communication skills
- Outstanding eye for social content
- Understanding of how audiences behave across social platforms
- Curiosity about health, wellness and consumer behaviour
- Ability to combine creativity with commercial thinking
- Collaborative mindset and ability to bring people together
- Ability to influence without ego
- Comfort operating in a fast-moving environment
- Desire to build something meaningful rather than simply manage a function
- Deep care for understanding customers and communicating with them in a way that is useful, authentic and impactful
- Background in Brand
- Background in Communications
- Background in Content
- Background in Social
- Background in Consumer Marketing
- Background in Wellness, beauty, supplements or health
Desired Qualifications
- Experience helping define how a brand communicates across every touchpoint
- Ability to turn complex topics around hair health, wellness and beauty into simple, compelling messages
- Experience ensuring communication remains clear, consistent and aligned across social, influencer, DTC, retail, Amazon and international markets
- Role as an exceptional writer, editor and communicator with a strong attention to detail
- Ability to become one of the deepest experts in a specific customer segment
- Understanding of customer motivations, concerns, frustrations and aspirations
- Ability to represent the customer inside the business and ensure messaging reflects what customers actually care about
- Experience constantly looking for opportunities to better support, educate and inspire an audience
- Key role in shaping organic social direction
- Strong instinct for what will and won't resonate with audiences across different platforms
- Understanding of how communication styles, content formats, hooks and trends are evolving across social media
- Ability to work closely with the social team to develop content pillars, messaging frameworks and creative direction
- Excellent eye for content and understanding the difference between content that looks good and content that actually works
- Ability to create a culture of learning
- Experience working closely with social, influencer, growth and creative teams to understand what's resonating with customers and why
- Ability to spot patterns quickly, identify opportunities, and help teams decide what to double down on, what to improve and what to stop
- Ability to combine creativity with commercial awareness and use insight to continuously improve communication
- Experience evolving and maintaining brand guidelines and communication principles
- Ability to ensure messaging remains consistent while allowing channels and markets the flexibility to communicate effectively
- Experience overseeing design and video resources
- Ability to ensure creative output supports wider business objectives
- Experience working with an influencer team to identify creators, experts and partners
- Strong understanding of the people, voices and communities that influence customers
- Ability to ensure working with the right talent to build trust, credibility and awareness in the hair health category
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