(Senior) B2B Marketing Manager - Demand Generation & Founder-Led Growth
HybridBerlin, State of Berlin, Germany
Job Summary
Develop and manage demand generation campaigns for TV, CTV, and brand offerings, including landing pages, CRM flows, and LinkedIn outreach. Shape the founder-led narrative across public platforms and design AI-driven marketing experiments to boost visibility in LLM-based search engines. Build sales enablement materials like case studies and one-pagers while nurturing dormant accounts and warm leads with tailored multi-channel strategies. Collaborate closely with founder Matthias Riedl and the sales team to activate events and roundtables, evaluating campaign effectiveness and recommending new tactics. Brief external copywriters to ensure content drives impact and aligns with the forward-thinking, tech-driven agency positioning.
Required Qualifications
- Hands-on experience with LinkedIn and founder-led content
- Fluent English
- Around 5 to 8 years of experience in B2B marketing, growth marketing, demand generation, agency marketing, SaaS, media or consulting
- Hands-on experience using AI/LLM tools for content creation and workflow optimization
- Strong writing, positioning and storytelling skills
- A good understanding of B2B sales, lead generation and pipeline creation
- Experience with CRM, newsletters, landing pages and simple campaign funnels
- Basic understanding of video creation (scripting, recording simple YouTube formats) and how AI models index video transcription and metadata
- Ability to manage external freelancers, designers or copywriters
- A structured way of working and a strong bias for execution
- Genuine interest in media, growth, brand building, TV, CTV and performance marketing
- You can think strategically but don't get stuck in strategy - you launch, test, improve and take ownership
Desired Qualifications
- German
- Any additional language
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