Senior Audience Marketing Manager
HybridLondon, England, United Kingdom
Job Summary
Lead audience acquisition strategy and execution for major activations, including Pioneer, Fin Labs, industry events, and product launches. Translate event strategy into clear audience plans, segmentation logic, and channel tactics to build and engage high-quality audiences across email, paid, web, and community touchpoints. Own the operational backbone for campaign delivery, managing audience management, segmentation, and journeys in Marketo, Intercom, and Luma while building repeatable AI workflows. Partner with Brand Activations, Sales, and Demand Generation to surface high-value signals and improve event-to-pipeline conversion. Deliver innovative promotion playbooks, write and QA campaign messaging, and run experiments to optimize performance and accelerate workflows with AI-enabled tooling.
Required Qualifications
- 5+ years of strong lifecycle, campaign, demand generation, audience or digital community marketing experience, ideally spanning email, in-product, paid, and event-related journeys
- Excellent communicator, across written, verbal and presented formats
- Excellent operator with high attention to detail, strong documentation habits, and the ability to manage many moving parts without losing quality
- Strategic thinker who can turn ambiguous business goals into clear campaign plans and scalable systems
- Strong cross-functional partner who effectively influences both technical and non-technical stakeholders
- Data-driven and experimentation-minded, with a bias toward testing, iteration, and measurable business impact
- Expect employees to be in the office at least three days per week
Desired Qualifications
- ideally spanning email, in-product, paid, and event-related journeys
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