Senior Associate - Strategy&, Consumer Markets
On-siteAstana, Astana, Kazakhstan
Job Summary
Support and lead workstreams in strategy, commercial transformation, market entry, growth strategy, operating model, sales effectiveness, pricing, revenue growth management, and performance improvement engagements for Consumer Markets clients. Structure ambiguous business problems by decomposing them into hypotheses and analytical workstreams, then conduct market, customer, competitor, channel, product, pricing, sales, category, distribution, and profitability analysis. Develop practical recommendations by collaborating with client teams to collect data, conduct interviews, facilitate workshops, and validate findings. Create client-ready PowerPoint presentations, storylines, executive summaries, meeting notes, and project tracking materials supported by strong vertical and horizontal logic. Bring practical understanding of Consumer Markets dynamics in Kazakhstan, Azerbaijan, and Uzbekistan, including differences in market maturity, consumer behavior, channel structure, and competitive landscape. Collaborate with PwC and Strategy& experts across territories to apply benchmarks and best practices. Coach junior team members and ensure high-quality delivery across assigned tasks.
Required Qualifications
- 5+ years of relevant industry experience in Consumer Markets
- Experience in multinational companies or leading regional players
- Proven experience in one or more of the following functional areas: marketing, Sales/Commercial, RGM, Category management, Business Development, Strategy
- Proven ability to work in a consulting environment, including problem structuring, hypothesis development, analytical work, stakeholder management and preparation of client-ready deliverables
- Strong PowerPoint and storyline development skills, including ability to create structured, concise and visually clear executive-level presentations
- Strong analytical skills and ability to work with market data, sales data, financials, consumer insights and operational KPIs
- Ability to interpret multiple project components and translate findings into clear, compelling recommendations
- Excellent communication, presentation and relationship-building skills
- Bachelor's degree from a reputable university in Business Administration, Economics, Marketing, Finance, Engineering or a related field
- Strong command of written and spoken English
- Advanced MS Office skills, especially PowerPoint and Excel
- Ability to work in a high-intensity project environment with changing priorities, tight deadlines and senior stakeholder expectations
- Practical understanding of Consumer Markets dynamics in Kazakhstan, Azerbaijan and Uzbekistan, including differences in market maturity, consumer behavior, channel structure and competitive landscape
- Strong Consumer Markets business judgment
- Ability to convert industry experience into structured consulting outputs
- Clear communication and executive presentation skills
- Strong problem-solving mindset
- Ownership, maturity and ability to work independently
- Ability to collaborate with clients and internal teams in a project-based environment
Desired Qualifications
- Experience in retail, FMCG, e-commerce, distribution, consumer goods or adjacent sectors
- MBA or master's degree from a reputable university
- Knowledge of Kazakh, Azerbaijani or Uzbek
- Strong Consumer Markets professional who has worked in a leading FMCG, retail, e-commerce or distribution business
- Understanding of how commercial decisions are made in practice
- Sales / commercial excellence manager from FMCG or retail
- Revenue Growth Management / pricing professional
- Category management / trade marketing professional
- Strategy or business development professional from a consumer goods, retail or e-commerce company
- Consultant with strong Retail / FMCG / Consumer Markets experience
- Regional professional with hands-on exposure to Kazakhstan, Azerbaijan and Uzbekistan markets
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