Senior Associate, Programmatic

Implement client campaign objectives into programmatic activation strategies by building audiences and sourcing inventory. Manage campaigns within DV360, The Trade Desk, and other DSPs, ensuring budgets pace effectively and tactics optimize toward relevant objectives and KPIs. Own operational tasks including budget management, billing, and creative trafficking while maintaining reports and conducting ad-hoc analysis to identify improvement opportunities. Build relationships with broader digital account teams and publishers to implement, troubleshoot, and optimize programmatic deals for high-quality media access. Develop technical skills in Ad Servers, DMPs, and verification tools. Train, onboard, and manage the day-to-day responsibilities of entry-level direct reports.