Senior Associate, Product Marketing Strategy, New-To-Credit (Hybrid)

Manage full funnel marketing initiatives, driving performance for major business intent such as limited time offerings or product refreshes. Support direct mail acquisition efforts, ensuring a unique new-to-credit audience perspective is incorporated into intent development. Develop an understanding of best practices across channels and programs while leveraging problem-solving skills to ensure initiatives deliver on strategic goals. Translate business goals into effective creative briefs and manage creative development with internal teams or agency partners to maintain on-brand quality and schedule adherence. Collaborate with multiple partner teams to navigate a complex organization while managing multiple projects and changing priorities. This role involves driving acquisition marketing across digital, website, and direct mail channels for New-To-Credit, a segment within Capital One expanding financial access to Americans with limited credit history.