Senior Associate, Marketing Strategist Paid Media | Retail Bank
$96,500–$110,100 year
On-siteMcLean, Virginia, United States or Wilmington, Delaware, United States
Job Summary
Drive acquisition efforts for flagship products by managing paid media performance across Meta, Google, and The Trade Desk platforms. Propose and validate optimization recommendations from agency partners while ensuring operational excellence in execution. Lead channel-level tests by partnering with measurement and agency teams to develop storytelling deliverables and validate tactical advancements. Collaborate with strategy and creative teams to provide creative briefs for asset development, maintaining a steady pulse on performance against goals. Stay current with digital marketing trends and consumer behaviors to influence agendas and drive business results.
Required Qualifications
- Bachelor's degree or military experience
- At least 2 years of experience in paid media platform experience such as Meta, Google, The Trade Desk, etc.
- At least 2 years of experience in planning, execution, and analysis of paid digital programs
Desired Qualifications
- Experience working with cross-functional teams in a matrixed environment
- Experience in financial services marketing
- Agency experience managing client and partner relationships or account management
- Google and Bing Ads certified
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