Senior Associate, Integrated Marketing – Product Marketing
$83,000–$122,000 year
Remote · New York City, New York, United States
Job Summary
Senior Associate, Integrated Marketing – Product Marketing owns end-to-end product marketing and integrated campaign execution for DoorDash’s affordability initiatives. You’ll develop go-to-market strategies, shape messaging and positioning, and drive full-funnel execution across in-app, CRM, paid social, and off-platform channels. You’ll collaborate cross-functionally with Product, Strategy & Operations, Analytics, Legal, Creative, and channel specialists to bring campaigns to life, run user research to sharpen messaging, track performance, and optimize in-flight campaigns. This role blends strategic GTM planning with hands-on execution, requiring a creative eye, analytical rigor, and the ability to manage multiple workstreams while delivering measurable impact for consumers and the business.
Required Qualifications
- 4–7 years of professional experience in product marketing or integrated marketing in a B2C environment
- Bachelor’s degree required; MBA a plus
- Experience developing go-to-market plans and launching new products, features, or benefits to consumers
- Strong copywriting and asset creation skills; ability to produce or direct marketing creative (Figma a plus)
- Analytical chops with data-driven decision-making; SQL a plus
- Familiarity with integrated marketing channels - CRM, paid social, in-app, and off-platform; understanding of funnel dynamics
- Cross-functional collaboration with marketing, product, operations, legal, and channel teams
- Project management and organizational skills; ability to juggle multiple workstreams
- Ownership mindset and bias for action; comfortable in fast-moving environments
- Ability to translate UXR insights into messaging and channel strategies
- Comfort with experimentation and A/B testing
- Strong communication and storytelling abilities
- Bachelor’s degree in a relevant field; MBA is advantageous
- Experience with consumer-focused marketing and product launches
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.