Senior Associate - Enterprise & Functional Strategy – Marketing Strategy
On-siteBengaluru, Karnataka, India
Job Summary
Lead complex strategy engagements for clients across Consumer Markets by defining enterprise-wide marketing strategies that align with broader business objectives. Develop brand strategies to establish market differentiation and design target operating models to optimize marketing functions and resources. Craft go-to-market frameworks including audience segmentation, channel prioritization, and customer engagement programs to enhance experience and lifetime value. Analyze consumer behaviors, market trends, and competitor research to identify growth opportunities while advising clients on leveraging customer data strategies and MarTech ecosystems. Collaborate with C-suite stakeholders to drive thought leadership and support marketing transformation programs through strategic, growth-aligned operating models.
Required Qualifications
- At least an MBA degree
- At least 4 years of experience
- Oral and written proficiency in English
Desired Qualifications
- Excelling in business strategy and transformation
- Demonstrating proficiency in customer experience strategy
- Utilizing customer insights to drive strategic management
- Developing go-to-market strategies with market research expertise
- Analyzing market trends for strategic consulting
- Building meaningful client connections and anticipating needs
- Navigating complexity and ambiguity in marketing strategy
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