Senior Associate, Digital Media Planning, Pakistan
HybridKarachi, Sindh, Pakistan
Job Summary
Develop strategy for brands including annual phasing and budgeting to achieve brand KPIs. Analyze data to provide client recommendations for optimizations and troubleshoot issues with media/account teams and vendors. Maintain relationships with media suppliers, internal teams, and brand teams while preparing quarterly, semi-annual, and annual media reviews. Execute plan changes and maintenance of media plans, resolve billing issues, and showcase launches and presentations to brand teams. Train Assistant Planner/Media Planner on media basics and participate in regional awards at least once per quarter. Work cross-functionally with Client management teams and Account Directors to identify opportunities and deliver timely ad hoc requirements.
Required Qualifications
- Must have strong organizational and numeracy skills
- Flexibility and able to work under pressure
- Proficient in MS Excel
- Excellent personal/organizational management
- Able to set and meet multiple demands within challenging deadlines
- Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally
- Must be a BBA / MBA from a reputable university of equivalent
- Must have an experience of at least 3+ years in media/digital/marketing experience
- Assisting CH/BM in participating in regional award is mandatory with at least once in a quarter
Desired Qualifications
- Be an expert hybrid planner in both traditional and digital mediums
- Being up to speed with cutting edge proprietary planning tools as well as able to extract and analyze important data; validating our recommendations
- You would have a pulse of the business category & knowledge of competitive frame
- Worked on moderate scaled live campaigns
- Have initiated contact with key media partners and understood the baseline of their offerings particularly digital
- Connected with internal specialist & external stakeholders units to integrate solutions
- Being able to comprehend and apply our proprietary planning framework model in key campaigns
- You would have landed live; larger scaled campaigns
- You will have started to build relationships with the key decision makers within the current client portfolio
- Master a flawless media execution process, working alongside various stakeholders
- Develop a strong category acumen - from a media and business point of view
- Identify a pipeline of commercially viable solutions to support our client's goals
- Create and execute a pipeline of exciting business building ideas which could potentially be industry award winning
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