Senior Associate Consumer Marketing Manager
On-siteAnn Arbor, Michigan, United States
Ann Arbor, Michigan, United StatesOn-siteFull TimeSenior LevelBachelors DegreeEnterprise
Full TimeSenior LevelBachelors DegreeEnterprise
Job Summary
Develop and lead initiatives for the Personalization Digital Customer Journey, collaborating with Data Sciences and eComm teams to apply machine-learning models that optimize campaigns for acquisition and frequency. Partner with cross-functional groups including MarTech Operations and Legal to develop full project plans, establish milestones, and track progress against deadlines for multi-step, personalized sequences. Own the prioritization of enhancements for journey-based features and enablement while presenting program performance updates to Marketing Leadership.
Required Qualifications
- Bachelor's Degree in business, marketing, or related field
- 5+ years in developing CRM digital experiences at scale
- Self-starter with high focus on team success across function
- Strong written and verbal communication skills
- Strong project management and leadership ability
- Ability to sift through data/insights and translate into effective marketing activation plans
- Proven ability to drive change and adapt quickly
Desired Qualifications
- Digital UX experience within the QSR or retail eCommerce industry
- Experience activating machine-learning models like Lifetime Value and Next Best Action in customer-facing experiences
- Familiarity with online marketing tools including CRM systems and marketing automation tools
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