Senior Associate Brand Manager -La Marca
$103,100–$154,700 year
HybridModesto, California, United States
Job Summary
Shape brand strategies that drive business growth and strengthen consumer connections for LaMarca by partnering cross-functionally to develop and execute impactful marketing initiatives. Leverage consumer, customer, and channel insights to identify opportunities, optimize brand performance, and support innovative marketing initiatives through data analysis, trend monitoring, and budget management. Connect brand storytelling to meaningful consumer experiences while collaborating with brand leaders and subject matter experts to ensure brand plans align with company objectives and financial goals. Deliver successful go-to-market programs and measurable business results by balancing strategic thinking with strong execution across multiple channels.
Required Qualifications
- Master's degree plus 2 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility
- Bachelor's degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility
- Bachelor's degree plus 3 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility
- High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or sales experience reflecting increasing levels of responsibility
- Required to travel up to 50% of the time to designated business locations
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time
- Required to be 18 years or older
- Strong analytical & financial acumen
- Skilled in project management
- Ability to effectively partner with cross-functional teams
- Excellent written & verbal communication skills
Desired Qualifications
- Master's degree plus 4 years of brand marketing experience
- Bachelor's degree plus 7 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility
- Bachelor's degree plus 6 years of Gallo sales, marketing, hospitality, engineering or operations experience reflecting increasing levels of responsibility
- Brand management experience
- IRI Circana experience
- Experience managing multiple external agencies
- CPG, Pharmaceutical, or Alcohol beverage industry experience
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