Senior ASA/ASO Manager
RemoteWarsaw, Mazovia, Poland
Warsaw, Mazovia, PolandRemoteFull TimeSenior LevelProductivity SoftwareMedium
Full TimeSenior LevelMediumProductivity Software
Job Summary
Own Apple Search Ads strategy for Spark and Calendars end-to-end, managing keyword research, bidding, budget allocation, and scaling across markets to hit target CPA/ROAS. Drive ASO initiatives including metadata optimization, localization, and creative testing while monitoring rankings and competitor activity to inform action plans. Partner with Product, Design, Marketing, and Data teams to align growth efforts with broader monetization goals, maintaining dashboards that track spend, installs, and conversion rates. Manage multi-market budgets and stay current on Apple platform updates and policy changes.
Required Qualifications
- 4+ years of hands-on experience running Apple Search Ads campaigns at scale, ideally for consumer mobile apps
- Solid, proven track record in App Store Optimization: keyword research tools (AppTweak, Sensor Tower, FoxData, or similar), metadata optimization, and creative testing
- Strong analytical skills; comfortable working with App Store Connect, MMPs (Adjust, AppsFlyer, or similar), and BI tools to make data-driven decisions
- Experience managing meaningful ad budgets and multi-market campaigns
- Understanding of mobile app funnels, LTV, CPA, and how ASA/ASO connects to broader user acquisition and monetization strategy
- Excellent English communication skills; comfortable presenting results and recommendations to cross-functional stakeholders
- A structured, hypothesis-driven approach to testing, plus curiosity to keep experimenting as the App Store evolves
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