Senior Apparel Merchandising Manager, APAC

Lead initial research and analysis on brand performance, brand competitiveness, and product trends for apparel in the APAC Region. Partner with Director, Apparel Product Line Management and Merchandising and Senior Product Merchandising Manager, APAC on identifying key insights and data findings to help drive and inform our product mix needs in APAC. Contribute to the brand’s DNA and evolution by gathering insights and feedback on potential opportunities that may influence future product solutions to support our growth. Work with Senior Product Merchandising Manager, APAC to ensure the Apparel and Footwear product in APAC works together to deliver head-to-toe brand moments, including recommended collaborations and product drops to influence target runners. Lead and partner with Director, Apparel Product Line Management and Merchandising and Senior Product Merchandising Manager, APAC to create best in class assortments which will impact retail and visual merchandising guides aimed at establishing Brooks as a leader in run retail in the APAC region. Influence Global Assortments; Own the creation and maintenance of the APAC Apparel Merchandising Guide with input from the Director, Apparel Product Line Management and Merchandising. Lead and create strategies for new regional business opportunities (i.e., where to play, what products, how to win). Partner with Product Marketing to ensure the use of the APAC Apparel Merchandising Guide in key photo shoots, workbook creation, online apparel merchandising, and sales tools. Partner with global regions and Footwear Merchandising to align on global head-to-toe color opportunities on how to showcase our brand including storytelling, photography (location, product, and color) and timing. Curate and share assortments for the APAC Region that align with Brooks brand growth and DTC needs including hero products/colors, price points, deliveries, and color flow. Act as product representative for the Apparel line and provide consumer and market insights to the Global Merch team regarding SKU direction to support creating the right choices during the creation process. APAC Product Line Data Management; Partner with the Apparel Merchandiser at Global HQ in creation and maintenance of all APAC line plans (inline, promo/athlete), data, & forecasts in FlexPLM software. Collaborate with Apparel Merchandiser at Global HQ to maintain and communicate up-to-date product feature lists, product change (PCF) summaries and exception lists from kick-off to production. Product Presentation & Communication; Responsible for sharing key product presentation with APAC regional partners and leading discussions to influence and gain product feedback. Lead meetings with APAC regional accounts, at Sales Meetings, internal meetings, and at media events to showcase the apparel collection and present product findings, recommendations, and POV; bring relevant feedback and any gained insights back to the team to influence product creation.