Senior Analytics Engineer
On-site · Rawalpindi, Punjab, Pakistan
Job Summary
Lead end-to-end analytics for mobile/web applications, owning measurement, tracking validation, funnel analyses, LTV, retention, churn, and attribution. Partner with Product, Marketing, Growth, Engineering, and leadership to define KPIs and measurement frameworks, design and maintain GA4 event tracking plans, ensure accurate implementation of events, properties, conversions, audiences, and campaign tracking, build and analyze funnels, cohorts, retention views, and user journeys, analyze app performance in GA4 and BigQuery, perform revenue/retention/CAC/ROAS analyses, validate tracking implementations, build dashboards and recurring reports, and translate complex app behavior into clear, actionable recommendations for leadership and non-technical teams. Requirements include GA4 expertise, strong SQL, BigQuery experience, and the ability to reconcile raw data with GA4 reporting.
Required Qualifications
- Hands-on understanding of Google Analytics 4 (GA4)
- Strong SQL skills
- Experience with BigQuery or similar cloud data warehouses
- Ability to analyze raw event-level app data and reconcile with GA4 reporting
- Knowledge of attribution models, UTM tracking, and campaign tagging
- Experience building dashboards and self-serve reporting for stakeholders
- Strong communication and data storytelling skills
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