Senior Analyst, Programmatic

Execute, manage, and optimize online media campaigns and programs for agency clients, including auction/exchange based performance media, audience-based buying, and remarketing. Demonstrate diligence throughout the full programmatic campaign life cycle while maintaining organized campaign materials in the team's shared repository. Handle daily campaign maintenance, traffic campaign tags into ad exchange environments, and oversee the QA process to ensure accurate implementation, pacing, and performance. Assist in developing client-facing performance reports, contribute to inventory availability assessments for new opportunities, and provide monthly auditing reports to Agency partners. Manage creative assets, insertion orders, and documentation for campaign launches, while training Programmatic Analysts on client requirements and optimization strategies.