Senior Analyst, Paid Search
$80,000–$130,000 year
HybridNew York, United States or Basking Ridge, New Jersey, United States
Job Summary
Develop and execute paid search strategies across multiple brand units, managing campaign development, bid optimization, and channel operations. Lead relationships with external search partners and integrate AI and large language models to enhance consumer commerce outcomes. Drive execution of premier search initiatives while collaborating with leadership to implement necessary process shifts. Requires three years of relevant SEM experience with platforms like Google Ads and Search Ads 360, plus analytical skills for performance reporting. This hybrid role involves three days per week in the office.
Required Qualifications
- Bachelor's degree or four or more years of work experience
- Three or more years of relevant experience
- Marketer/agency/consultative services experience in SEM
- Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Bing, Performance Max, Text Ads and Shopping engines)
- Experience in search analysis and reporting
Desired Qualifications
- Analytical skills in developing marketing reports that enhance SEM performance efficiencies
- Exceptional communication skills
- Data visualization experience
- Fluency in data-driven targeting and revenue driving strategy
- Open to explore new methods of search strategy as consumer behavior adapts
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