Senior Analyst, Marketing
HybridCharlotte, North Carolina, United States
EXPIREDCharlotte, North Carolina, United StatesHybridPart TimeSenior LevelBachelors DegreeSmall
Part TimeSenior LevelBachelors DegreeSmall
Job Summary
Develop digital media strategies and campaigns across search, display, video, and social channels while managing partner relationships with platforms like Google Ads and Meta. Create and manage campaigns within media tools, craft ad copy to drive direct conversion, and deliver presentation decks for strategic initiatives. Take initiative to identify and execute digital media tests, then work closely with the Analytics team to track performance and optimize efforts for improved business results. Conduct ad-hoc partner analysis, including root cause deep dives and recommendations, to refine ongoing optimization.
Required Qualifications
- Bachelor's degree in Marketing or a relevant field required
- 3-5 years relevant experience
- Google Analytics certified
- proficiency with Google Analytics and/or marketing network platforms
- Ability to work with minimal supervision, determine task priorities and follow-through
- Advanced analytical and problem-solving skills
- Attention to detail
- Superior organization
- MS Office and email proficiency
- MAC proficiency at a minimum of an intermediate level
Desired Qualifications
- A college degree in marketing, business or a related field is preferred or equivalent related experience
- 2-4 years prior experience in a role requiring similar skill sets
- Experience in storytelling through presentation decks
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