Senior Analyst, Marketing Enablement

Senior Analyst, Marketing Enablement at Invesco focusing on hands-on SFMC execution and data-driven marketing activation. Role involves implementing Salesforce Marketing Cloud components (Contact Builder, Data Extensions, Email Studio), Personalization assets, Pardot/Account Engagement, and JavaScript-driven tracking; collaborating with data/CRM/web teams to optimize targeting, segmentation, data flows, and web integration. Responsibilities span configuring and maintaining SFMC assets, supporting Pardot/form handlers/tracking, enhancing tracking scripts, and delivering practical MarTech solutions while aligning with business requirements; candidates should bring hands-on SFMC/Pardot experience, data-tracking expertise, GDPR/CMP awareness, and strong cross-functional collaboration skills. The position entails a hybrid full-time arrangement with mandatory in-office presence four days per week under the Workplace Policy. Disability Confident Scheme participation details are provided for applicants opting in.