Senior Analyst - Digital SEO
On-siteMooresville, North Carolina, United States
Job Summary
Translate organic search goals into tactical steps for an assigned digital commerce segment to drive SEO operational plans. Conduct keyword research, SERP analysis, customer search demand analysis, and competitive benchmarking to identify visibility gaps and growth opportunities. Analyze organic search performance across category, product, content, and site search experiences using search, clickstream, merchandising, and business performance data. Provide insights and data-driven recommendations to improve rankings, impressions, click-through rate, traffic quality, revenue contribution, and customer engagement. Identify and prioritize technical SEO opportunities related to crawlability, indexation, redirects, canonicals, structured data, internal linking, page templates, rendering, and site performance. Scope, prioritize, execute, and validate SEO improvements in partnership with product, engineering, user experience, content, merchandising, analytics, and digital commerce teams. Develop and execute work plans, create business cases, and present project strategies to key stakeholders. Monitor algorithm updates, search behavior shifts, competitor changes, and technical site changes that may affect organic search performance.
Required Qualifications
- Bachelor's degree in business administration, marketing, digital commerce, data analytics, communications, information systems, or related field
- 5-7 years of experience in SEO, organic search strategy, eCommerce analytics, digital commerce, content optimization, online merchandising, or related digital performance roles
- Location: Mooresville, North Carolina
Desired Qualifications
- Experience with large-scale retail or enterprise eCommerce websites
- Experience identifying technical SEO opportunities related to crawlability, indexation, canonicals, redirects, structured data, internal linking, page templates, rendering, and site performance
- Experience using Google Search Console, Adobe Analytics or GA4, enterprise SEO platforms, crawling tools, keyword research tools, and BI/reporting platforms
- Experience translating SEO analysis into prioritized product, engineering, content, merchandising, or analytics work
- Experience in a corporate setting
- Experience in retail SEO, digital analytics, or digital marketing certification - Examples include Google Analytics, Google Search Console training, enterprise SEO platform certification, or equivalent practical experience
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