Senior Analyst, Business Intelligence
$73,150–$73,150 year
HybridPhiladelphia, Pennsylvania, United States
Job Summary
Ensure data accuracy across all reporting tools through quality assurance processes and engage with data partners to resolve discrepancies. Analyze media campaign data to generate insights on audience behavior and assist in creating measurement plans to assess brand performance. Conduct industry research to provide benchmarks and collaborate with leadership to develop client deliverables. Train entry-level analysts on platforms including Google Display & Video 360, Power BI, and various social and web analytics tools. Maintain strong relationships with internal teams while managing multiple deliverables in a fast-paced environment. This hybrid role requires 4 days in the office.
Required Qualifications
- Bachelor's Degree
- 2 to 3 years of work experience in data/analytics consulting and/or quantitative marketing/analysis
- healthcare, pharmaceuticals and life sciences experience
- Strong analytical skills
- Ability to translate data into strategic insights
- Ability to manage multiple priorities, meet deadlines, and work independently
- Understanding of multi-channel marketing and data-driven decision-making
- Proficiency in Time Management & Prioritization
- Problem-Solving & Critical Thinking
- Quantitative & Data Analysis
- Hands on experience with digital analytics tools (Google Analytics, Omniture)
- Power user of MS Excel
- Proficiency in Word
- Proficiency in PowerPoint
Desired Qualifications
- knowledge of statistical modeling techniques
- segmentation
- research
- lifetime value
- ROI
- Experience in program measurement (online and/or offline)
- test design
- healthcare, pharmaceuticals and life sciences experience
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