Senior Analyst, Audience Activation (French Services) (Telework/Hybrid)
HybridMontréal, Quebec, Canada or Ottawa, Ontario, Canada
Job Summary
Conduct analysis and make relevant audience recommendations to assist stakeholders in meeting their tactical activation needs. Develop and maintain automated dashboards (Power BI, Looker Studio, Databricks) to enable self-service access to data, KPIs and analytical insights. Produce ad performance reports and analyses based on ad server and platform data to help marketing teams optimize campaigns and drive decision-making. Create and maintain audiences in the data management platform (CDP) and data clean rooms. Work with marketing, product and revenue teams to use and optimize audience data. Assist with marketing planning based on audience insights. Contribute to the design and testing of innovative AI-driven solutions to enhance customization, automation and audience activation. Present your analysis and recommendations to a varied audience that may include product managers, strategists, marketing/communications managers and sales reps. Build and maintain long-term trust with stakeholders by being constantly attentive to their needs and providing them with tailored solutions. Produce ad hoc documentation to support teams (reports, presentations, Confluence documentation, etc.). Monitor changes in the data source structure that could impact our data gathering. Ensure strict adherence to privacy laws and policies.
Required Qualifications
- Three or more years' experience in a similar role
- Graduate degree in a relevant field (business intelligence, economics, IT, e-commerce, etc.)
- Bilingualism (English/French)
- Proficiency with performance measurement and analysis tools (Google Analytics and Adobe Analytics)
- Proficient knowledge of programming languages associated with data analysis, ideally SQL or Python
- Experience working in a cloud environment
- Advanced proficiency in Power BI and Looker Studio, specifically in designing, visualizing and presenting data through intuitive dashboards tailored to stakeholder needs
- Strong proficiency with data management platforms (DMP/CDP) and their APIs
- Strong knowledge of relationship marketing and engagement tools (newsletters and push notifications)
- Knowledge of advertising platforms (Google Ad Manager, Meta, etc.)
- Strong familiarity with the marketing industry and Canadian media
- Strong ability to work well in a team environment and collaborate with a variety of partners
- Keen interest in digital and emerging technologies
- Familiarity with CBC/Radio-Canada platforms and content
- Must be able to lift 50 lbs
Desired Qualifications
- Proficiency with performance measurement and analysis tools (Google Analytics and Adobe Analytics)
- Knowledge of Databricks
- Strong proficiency with data management platforms (DMP/CDP) and their APIs
- Knowledge of BlueConic
- Familiarity with CBC/Radio-Canada platforms and content
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