Senior Analyst, Analytics
$73,150–$73,150 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Pull and arrange data from multiple sources to generate business-improving insights, then build thoughtful presentations and reports that deliver compelling stories to clients. Work closely with managers to master efficient data wrangling techniques and develop full-fledged storytelling skills. Report on full-funnel eCommerce social campaigns using Meta, TikTok, Pinterest, and other platform reporting managers. Leverage advanced Excel, SQL, Python, or R to analyze metrics like impressions, CTR, and CPM, while utilizing Tableau or Power BI for visualization. Translate stakeholder needs into creative solutions with a sense of urgency, presenting work professionally via phone or small groups.
Required Qualifications
- B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
- 3+ years of work experience in media or related field
- Experience reporting on full-funnel (ECommerce) social campaigns is required
- Experience with Adobe Analytics or Google Analytics
- Experience working with relational databases, SQL
- Strong communication skills
- Ability to speak and write professionally
- Ability and comfort with presenting work by phone or within small groups
- Proficiency in Microsoft Office software such as Word, Excel and PowerPoint
- Ability to service clients, partners and internal stakeholders by understanding needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
- Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.)
- Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
Desired Qualifications
- Agency experience highly preferred
- Familiarity with Tableau or Power BI is a plus
- Knowledge of Digital Media, Marketing/Advertising industries highly preferred
- Experience working with Python, R programming languages are preferred
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.