Senior Ads Sales Planning & Operations Manager
$75,000–$85,000 year
HybridLondon, England, United Kingdom
Job Summary
Translate annual and quarterly revenue targets into clear pipeline, prospecting, and account-planning requirements while running sales-performance reviews. Define leading and lagging indicators to manage commercial performance, build a prioritised prospect universe, and own pipeline standards and forecasting methodology within Salesforce. Analyse team time allocation to reallocate effort toward high-value activities, introduce AI-assisted tools for outreach, and partner with Sales, Marketing, Finance, and Client Success to remove revenue barriers. Build analytical dashboards tracking sales effectiveness and the impact of new processes. This hands-on individual-contributor role requires influencing experienced sellers without direct management, operating within a hybrid model where 60% office time is mandatory over 12 weeks.
Required Qualifications
- Experience in sales strategy, sales operations, revenue operations or commercial planning, ideally within media, advertising or adtech
- Strong analytical skills, with fluency in pipeline, forecasting, conversion and productivity metrics
- Hands-on comfort with Salesforce and BI (business intelligence) reporting tools
- A track record of turning revenue targets into concrete plans, and using data to decide where a sales team should focus its time
- Real commercial judgement, understanding what makes a pitch land and helping sellers sharpen their story as well as their numbers
- Practical curiosity about AI and automation, ideally with examples of using new tools to make a sales team faster and more effective
- The credibility and influence to challenge and guide experienced sellers without managing them directly
- A highly organised, self-directed style, and genuine comfort operating as a hands-on individual contributor
- Work from the office a minimum of 60% of their time over a 12-week period
Desired Qualifications
- Experience in sales strategy, sales operations, revenue operations or commercial planning, ideally within media, advertising or adtech
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.