Senior Ads Manager | Lahore (On-site | Night Shift) | PKR Salary
On-siteLahore, Punjab, Pakistan
Job Summary
Own paid media strategy across Google, Microsoft, and Meta Ads, translating client revenue goals into scalable acquisition roadmaps while forecasting budgets and outcomes. Lead a team of Paid Media Executives and Assistant Managers by conducting performance reviews, enforcing campaign standards, and building SOPs for QA and optimization workflows. Plan, launch, and scale search and social campaigns using structured A/B testing frameworks, ensuring zero preventable errors in tracking, attribution, and execution. Build advanced reporting frameworks in GA4, GTM, and Looker Studio to validate data and drive client performance reviews. Apply AI tools to improve forecasting, creative testing, and insight generation, producing quarterly system improvements aligned with department goals. Manage difficult client conversations with full accountability for portfolio-level performance consistency and near-zero error rates.
Required Qualifications
- 6+ years of hands-on experience in Paid Media (Google Ads, Meta Ads, Microsoft Ads)
- Minimum 2 years in a managerial or lead role, preferably within an agency
- Proven experience owning strategy, budgets, and performance outcomes, not just execution
- Strong command over Paid Search and Paid Social planning and scaling
- Deep understanding of conversion tracking, attribution, and analytics
- Ability to push back on weak strategies, poor execution, or unrealistic expectations
- Comfortable being accountable for wins and losses
- Demonstrated history of running accounts or portfolios with near-zero preventable client-facing errors
- Expert-level proficiency in Google Ads, Microsoft Ads, Meta Ads
- Expert-level proficiency in Google Analytics (GA4), Google Tag Manager
- Expert-level proficiency in Google Sheets, Excel, Docs, and Office tools
- Expert-level proficiency in Task management tools e.g. ClickUp, Asana
- Strong research skills using Ahrefs, SEMrush, and similar tools
- Experience with budget pacing, bid strategies, and advanced audience segmentation
- Strong critical thinking and diagnostic skills
- Ability to identify root causes behind performance fluctuations
- Stay current with platform changes, privacy regulations, and industry trends
- Convert insights into clear next actions for teams and clients
- Ability to challenge client assumptions using data-backed reasoning
- Excellent time management and prioritization skills
- Comfortable handling multiple accounts without quality dilution
- Takes full ownership of performance outcomes
- Demonstrated ability to build scalable systems, not dependency-driven processes
- Actively track paid media trends, platform updates, and competitive benchmarks
- Continuously refine strategies based on market behavior and performance data
- Expected to set the quality and performance benchmark for the Ads department
- Location: Lahore (on-site)
- Timings: 5:00 PM to 2:00 AM - Aligned with 08:00 AM – 05:00 EST (Slight adjustments during US daylight saving time)
Desired Qualifications
- Minimum 2 years in a managerial or lead role, preferably within an agency
- Familiarity with CRM integrations and offline conversion tracking is a strong plus
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