Senior Adobe Analytics Architect
On-siteBengaluru, Karnataka, India
Job Summary
Lead implementation, configuration, and ongoing management of Adobe Analytics for web and digital platforms. Analyze user behavior, traffic patterns, and conversion funnels to identify optimization opportunities. Design, build, and maintain dashboards and reports using Adobe Analytics, Customer Journey Analytics (CJA), and visualization tools. Collaborate with stakeholders to define KPIs, measurement frameworks, and reporting requirements. Implement tracking solutions using tags, variables, events, and processing rules. Support CJA use cases by integrating and analyzing cross-channel data. Perform deep-dive analyses to uncover trends, anomalies, and insights. Ensure data accuracy, governance, and best practices across analytics implementations. Integrate data from RESTful web services/APIs and third-party platforms where required. Provide recommendations to improve digital performance and customer experience. Document analytics solutions, processes, and best practices.
Required Qualifications
- Bachelor's degree in Computer Science, Information Systems, or related field
- 5+ years of hands-on experience with Adobe Analytics
- Strong experience in Web Analytics concepts (page views, events, funnels, attribution, segmentation)
- Proven ability to analyze large datasets and translate them into business insights
- Experience working with data visualization platforms (Adobe Workspace, Power BI, Tableau, or similar)
- Solid understanding of digital marketing, customer journeys, and online user behavior
- Excellent communication and stakeholder management skills
Desired Qualifications
- Master's degree
- 5+ years of experience with Adobe Customer Journey Analytics (CJA)
- Strong background in data visualization and storytelling
- Experience consuming or integrating data via RESTful Web Services / APIs
- Knowledge of tag management systems (Adobe Tags/Launch, GTM)
- Working knowledge of SQL, JavaScript, or Python
- Experience in A/B testing, personalization, or experimentation tools
- Familiarity with Agile methodologies
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