Senior Ad Operations Strategist
$85,000–$95,000 year
RemoteBoston, Massachusetts, United States
Job Summary
Own end-to-end conversion tracking for Google Ads, Meta, and other platforms, leading full Google Tag Manager architecture including server-side tagging, custom data layers, and enhanced conversions. Establish agency QA standards for tag deployment and debug tracking issues using Chrome DevTools and platform diagnostics. Define scoping boundaries between standard engagements and additional technical work, supporting Client Services in estimating and pricing complex implementations like CRM integrations. Translate measurement goals into technical requirements, mentor analysts on tracking fundamentals, and build repeatable processes for the broader team.
Required Qualifications
- 6+ years of experience in ad operations, digital analytics, or conversion tracking
- Expert-level command of Google Tag Manager across web and server containers
- Expert-level GA4 implementation experience
- Deep knowledge of major ad platforms and their tagging requirements
- Hands-on server-side tagging experience
- Strong understanding of browser-based tracking, cookies, consent, and attribution principles
- Mastery of debugging tools including GTM preview mode, Google Tag Assistant, Chrome DevTools, and Meta Pixel Helper
- Ability to write and modify JavaScript for custom tagging, data layer work, and enhanced ecommerce tracking
- Experience integrating tracking with CRMs or MAPs
- Working knowledge of consent management platforms and privacy compliance considerations
- Experience scoping and estimating technical tracking work
- Exceptional attention to detail and documentation skills
Desired Qualifications
- Track record of owning complex implementations end to end
- Experience with custom templates, custom JavaScript variables, lookup and RegEx tables, trigger groups, consent initialization, tag sequencing, workspaces, environments, versioning, and container import and export
- Experience with custom events and dimensions, cross-domain measurement, Measurement Protocol, and attribution settings
- Experience with enhanced conversions, Conversions API, UET, and offline conversion imports
- Experience with clients, transformations, and first-party data collection
- Experience with Google Consent Mode v2 and the practical effects of privacy changes on measurement
- Experience with data layer specifications for client development teams
- Experience with ecommerce schemas
- Experience with cross-domain tracking and conversion linker configuration
- Experience with pre-launch and post-launch validation
- Experience with PII redaction and consent-state behavior
- Experience with event taxonomies, naming conventions, and standardized UTM structures
- Experience with HubSpot, Salesforce, Marketo
- Experience with OneTrust, Cookiebot, Ketch
- Experience with data-driven strategy and brand-focused creative
- Experience with venture-backed start-ups, publicly traded companies, non-profits
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