Senior Ad Operations Specialist - SEM
$42,200–$55,000 year
RemoteUnited States
Job Summary
Lead end-to-end strategy, setup, structure, and daily optimization of large-scale search campaigns across Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max. Translate campaign performance data into actionable insights to improve pacing, Quality Score, impression share, conversion rates, and overall ROI while conducting detailed QA on new campaigns and troubleshooting delivery issues. Work closely with the Client Success team to align search execution with client goals, occasionally joining calls to present strategic optimizations and directly address technical challenges. Partner with Sales, Client Success, and Product teams to refine automated bidding strategies, implement robust conversion tracking via Google Tag Manager and GA4, and contribute to workflow improvements that enhance team efficiency.
Required Qualifications
- Bachelor's degree in Marketing, Business, Analytics, or a related field
- 5–7 years of hands-on experience in digital ad operations, SEM campaign management, and performance marketing
- Advanced expertise in Google Ads and Microsoft Advertising platform management, bid management tools, and Editor software
- Hands-on proficiency with Google Tag Manager (GTM) and Google Analytics 4 (GA4) for custom event implementation, funnel analysis, and conversion attribution
- Experience collaborating with Client Success teams and interacting directly with clients to communicate technical strategies, performance results, and issue resolution clearly
- Proven track record in keyword research, search copy development, A/B testing methodologies, and Quality Score optimization
- Detail-oriented and disciplined, with a history of auditing high-budget search accounts to improve efficiency and eliminate wasted spend
- Excellent communication and collaboration skills; capable of influencing cross-functional partners and external client stakeholders with data-backed insights
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