Senior Acquisition Lead
HybridDublin, Leinster, Ireland
Job Summary
Senior Acquisition Lead to own end-to-end customer growth strategy across paid media, SEO, partnerships, co-marketing, app acquisition, and website/landing-page conversion. You will build and own a metrics-driven acquisition engine with channel accountability, manage budgets and reporting (CAC, CPA, ROAS, payback), drive funnel optimization, and lead cross-functional collaboration with Marketing Technology, Brand, Campaigns and Social Media to translate campaigns into measurable acquisition activity. The role requires coordinating a 90-day roadmap, delivering performance reviews, and providing leadership for SEO and organic growth within a fintech/digital payments context.
Required Qualifications
- 6+ years in acquisition, growth marketing, performance marketing or a closely related digital growth role
- Strong experience across paid media, SEO, affiliate/partner acquisition, landing-page conversion and funnel optimisation
- Experience managing acquisition budgets and reporting on CAC, CPA, ROAS, payback, conversion and channel quality
- Strong analytical capability and comfort working with data, dashboards, attribution, tracking and test results
- Fintech, payments, eWallet, app, marketplace, SaaS, financial services or digital product experience preferred
- Strong stakeholder-management skills and the confidence to challenge Product, Data, Compliance, Commercial and Finance where acquisition outcomes require it
- Ability to create clear briefs for content, design, social, technical and commercial stakeholders
- Comfortable operating as a senior individual contributor initially, while using shared resources effectively
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