Senior Acquisition Lead
HybridBelfast, Northern Ireland, United Kingdom
Job Summary
Senior Acquisition Lead responsible for owning growth strategy across paid media channels, SEO, partnerships, co-marketing, app acquisition, website and landing page conversion. Build a commercially accountable acquisition engine focused on quality, conversion, cost efficiency and funded customer growth. Lead paid acquisition planning across search, paid social, display, programmatic, retargeting and app channels. Own partnership and co-marketing acquisition in collaboration with Commercial and Merchant-facing teams. Provide functional leadership for SEO and organic growth. Improve website and landing-page conversion through structured testing, clear messaging, funnel analysis and performance-led briefs. Partner with Marketing Technology on tracking, attribution, tagging, campaign setup and data-quality improvements. Work with Brand/Campaigns and Social Media to turn campaign concepts into measurable acquisition activity. Build acquisition reporting covering budget pacing, channel performance, CAC, conversion, payback and funnel leakage. Create a 90-day acquisition roadmap that establishes priorities, ownership, budget discipline and weekly performance reviews.
Required Qualifications
- Experience and Skills: 6+ years in acquisition, growth marketing, performance marketing or a closely related digital growth role.
- Strong experience across paid media, SEO, affiliate/partner acquisition, landing-page conversion and funnel optimisation.
- Experience managing acquisition budgets and reporting on CAC, CPA, ROAS, payback, conversion and channel quality.
- Strong analytical capability and comfort working with data, dashboards, attribution, tracking and test results.
- Fintech, payments, eWallet, app, marketplace, SaaS, financial services or digital product experience preferred.
- Strong stakeholder-management skills and the confidence to challenge Product, Data, Compliance, Commercial and Finance where acquisition outcomes require it.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.