Senior Account Manager
HybridMumbai, Maharashtra, India
Job Summary
Define and execute a social-led strategy for a leading global EdTech business, driving New Paid Learners acquisition through high-performance social media marketing and advanced budget optimization. Oversee daily campaign optimization across Meta, TikTok, and other platforms to maximize reach and efficiency, while managing budget allocation and bidding strategies for optimal spend. Develop comprehensive strategic guidelines for audience targeting and optimize campaigns to address the full new user acquisition funnel from awareness to enrollment. Liaise regularly with the Global Social Lead to integrate global best practices into local structures, balancing immediate client needs with global standardization. This Individual Contributor role reports to the Social Lead with a matrix line to the Client Lead, requiring strong stakeholder management in a rapidly changing environment. Monks is a global, data-driven marketing services brand recognized as Adweek's first AI Agency of the Year, leveraging its Monks.Flow ecosystem to transform marketing into a growth engine.
Required Qualifications
- Proficient in written and verbal English
- 4+ years of digital marketing experience, whether at a publisher, agency, consultancy, trading desk, technology company, or brand
- Expertise in Social media platforms (e.g., Meta, TikTok, etc.) and performance-based student acquisition
- Experience with AdTech or MarTech solutions (such as Google Marketing Platform, Amazon, Meta, TikTok, etc.)
- Strong grasp of the overall digital consultancy space, including but not limited to knowledge of Monks competitive set and their offerings across data and digital media
- Proven track record in independent campaign management and execution, with a specific focus on driving personal performance and growth within a matrixed organization
- Project management experience, with demonstrated abilities to manage and organise projects, build detailed project plans, and manage multiple internal and external stakeholders to deliver outcomes
- Excellent communication skills, both written and verbal, and ability to effectively communicate with stakeholders ranging from C-suite through to platform SMEs
- Demonstrated ability to translate high-level business objectives into actionable social tactics that directly impact P&L metrics like FTCOF and ROAS
- Demonstrated expertise in AI-driven marketing workflows and a strong desire to contribute to the advancement of Monks; AI solutions (such as Monks.Flow)
- Proven track record as an independent starter, with the ability to navigate ambiguity and drive initiatives forward with minimal oversight
- Strong commitment to learning new ways of working and integrating cutting-edge AI technologies into daily operations
Desired Qualifications
- Strong analytical and consulting skills, rooted in the ability to draw and communicate insights from multiple data points
- Strong data analysis capabilities, with an ability to unearth actionable insights using a range of platforms and tools
- Ambition to perform unprecedented tasks and obtain new skills, be comfortable with uncertainty and adapt to a rapidly changing environment
- Proficiency with both website and app analytics, spanning solutions design, implementation and analysis
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