Senior Account Manager (Digital)
HybridKuala Lumpur, Kuala Lumpur, Malaysia
Job Summary
Drive initiatives and oversee execution of campaigns across 360 channels including digital, social, KOL, email, instant messaging, and website. Lead project development, implementation, and evaluation while developing briefs and assigning deliverables to capability teams. Oversee campaign performance analysis to enhance existing programs and innovate brand communication strategies. Monitor competitor campaigns to shape client future strategy and expand the client base through strong relationship management. Requires a Bachelor's degree, four years of integrated agency campaign experience, and proficiency in English and Burmese. Offers generous leave entitlements, cashless medical coverage, and a hybrid schedule with Friday disconnects.
Required Qualifications
- A diploma/Bachelor's degree in Marketing/Advertising/Communications
- Strong project management skills
- keen understanding of creative development process
- budget control
- Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment
- handling 360-channel campaigns
- Proven track record in growing accounts
- winning new business/pitches
- Strong understanding of consumer insight
- consumer experience
- overall consumer journey across channels
- Demonstrated proficiency in written and verbal communications skills in English & BM
- Dedication to clients and team colleagues
- Ability to produce under pressure
- management of timelines and production
- Experience working in an integrated agency environment
Desired Qualifications
- Experience in consumer FMCG or lead-gen projects
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