Senior Account Director, Patient (DTC)
RemoteUnited States
Job Summary
Lead high-impact, direct-to-consumer pharmaceutical marketing initiatives by shaping brand direction, engagement strategy, and long-term growth plans for patient brands. Build trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners. Lead the development of integrated, omnichannel DTC campaigns grounded in patient insights and translate complex clinical information into clear messaging frameworks. Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth while partnering with strategy, creative, media, and data teams. Mentor junior team members and contribute to new business efforts through pitch leadership and solution design. Report to the Group Account Director, Client Services.
Required Qualifications
- Bachelor's degree
- 12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing
- Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels
- Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications
- Strong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior change
- Exceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teams
- Commercial acumen with experience managing budgets, scopes, and revenue growth
- Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines
- Strong communication and storytelling skills, both written and verbal
Desired Qualifications
- advanced degree (MBA, MPH, or similar)
- Experience in digital health, CRM, or data-driven marketing
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